Final: Compilation of everything

My brand called Luniqamo and I sell clothes that is in the category casual but have the street wear kind of feeling. Image 1 is my logo and i used gold color for it. 

Image 1

Image 2 is the positive and negative effect on my logo.

Image 2

In image 3 there is 2 type fonts for my business. Lobster 1.4 is the type font I used for my logo but I modified it a bit to make it into my own style. Arial is the type font that I used for other thing such as name card, member card and many more.

Image 3

Image 4 is the color that I used in my pattern.

Image 4

In image 5 is the pattern I designed and it have 2 version of it. Version 1 is without white outline and it look flat. Version 2 have the white outline and it have more tone. Thus, it look like 3D. 

Image 5

In image 6, is the my name card.

Image 6

Image 7

In image 8, is member card that also have 2 version. Version 1 is the dark version and the version 2 is the light version.

Image 8

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In image 26, is the application that I had created the layout. The idea of this apps is this apps can help u match some clothes or accessories. U just need to capture the clothes that u want match with and sent in to our database and it will look for you the suitable match. You also can directly buy for the apps. Like and share if you feel like to. ( People who used this apps normally is for planed event but lazy to go out and buy.)

Image 26

Designing a Pattern

At first I don't know what to do, so i just trace a picture I found in Pintrest and do the negative and positive thing.

After brainstorming for a day I decided to use the elements in vormator to create my own pattern. So below is the experiment of creating my own pattern.

Experiment no.2 plus color experiment.

In the end, I choose the pattern below to create my own pattern. I also use the binary code, the red one represent 1 and the milky color one represent 0. The first row is L, the second is U and as it going down it will form my brand name LUNIQAMO. 

Designing logo in Adobe Illustrator

After done selecting to logo you want to do, you can take a picture of the sketch and start trace it in AI (Adobe Illustrator). After done tracing, correct what you need to correct such as the thickness of the font or you want to add something extra, some curvy tail or anything you want. But never erase the previous one because you need to compare which one is better. Like what I did at below picture. 

Also try to do it in negative and positive effect. After finish it, you can do a color composition to select which color is the best for your logo. 

In the end, I had chosen gold color.

My Company Logo Design

Designing a logo for a company is a crucial task. U have to make an easy but memorable logo and each corner of the logo must have a meaning that u can connect it to ur company. Remember a logo is reflecting ur company, so if ur company sell fried chicken do a logo that showing u are selling fried chicken. Here are some sketches that I had drawn.

Sketch 1

Sketch 2

Which one do u like?

Mind Map

After we already done with all the planning on what is our company like, name of the company comes in the second. So, my lecturer told us to do a mind mapping. This is how it goes, first u just write some words that u want ur company to have and then continue to write words that first thing come in your mind when u hear a word. Here is my mind map,

This is a practice.

the first idea for my company name.

the second idea.

After brainstorming for a while, I had chosen to use the name "Luniqamo" a short form from "Laura unique camouflage". How does the name sound?? Good or bad??

Mood board 1

This is a simple mood board of my idea about how I want my brand to be and what product I want to sell in my store.

Color psychology and marketing

In here you will find various kind of color psychology and how to use those color in marketing and on designing logo.
http://www.precisionintermedia.com/color

Complementary

Monochromatic

Triple color scheme/ Triad

For those who doesn't know how to use the color schemes, please click this link for more info http://www.1stwebdesigner.com/design/please-clients-color-combinations/